At the recent NSW National Trust Heritage awards, GML Heritage won the award for Interpretation for their Hill End Historic Site project.
Hill End Historic Site is a former gold mining town in the central west of New South Wales. The National Parks and Wildlife Service commissioned GML, with Trigger and Simon MacArthur Associates to prepare an interpretation plan to increase visitor ‘access’ to the stories, sensory qualities and character of the site.
The interpretation plan focused on revitalisation and reimagining the presentation of Hill End. It not only defined themes and heritage values, but also addressed the wider business revitalisation of the site in a holistic way, identifying revenue generation, combined with visitor and marketing opportunities to assist conservation of the place and its collections.
Innovative tourism opportunities were identified with the aim of strengthening and diversifying the visitor experience, increasing sustainability and supporting local businesses and new social entrepreneurs. The project team generated a range of engaging options and interpretive programs to address the different needs and interests of visitors. A key aim was to create an authentic visitor experience that fostered creative enterprise to engage with artisans, crafts people and other businesses that aligned with the character and identity of Hill End.
Clarifying the site’s carrying capacity and identifying ways to improve on-site visitor management, GML also market-tested interpretive initiatives and prepared costings to ensure value for money, reduce risk and maximise successful implementation.
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